New Embedded Network Manager Rules

To facilitate competition within embedded networks and further protect consumer rights, the Australian Energy Market Commission (AEMC) has introduced rule changes that create a new accredited […]

New Embedded Network Manager Rules


To facilitate competition within embedded networks and further protect consumer rights, the Australian Energy Market Commission (AEMC) has introduced rule changes that create a new accredited service provider role within the market. The new role is called “Embedded Network Manager” (ENM)*.

* Not to be confused with an “Embedded Network Operator” (ENO), that is, the party that is responsible for the operation and management of an embedded network.

These new rules are part of the Power of Choice reforms, and are focused on improving access to retail competition for customers in embedded networks.

The purpose of the Embedded Network Manager is to facilitate the transfer of a customer from “off-market” to “on-market”, or vice-versa.

  • An “off-market” customer is supplied with electricity by the Retail Exemption holder or Authorised Retailer that is appointed to operate the embedded network.
  • An “on-market” customer within an embedded network has a meter that is registered in the National Electricity Market and is supplied with electricity by another energy retailer.

Depending on the specific characteristics of the embedded network, the network exemption holder must become an accredited ENM or appoint an ENM for the embedded network.

When does this start?

From 1 December 2017:

  • some network exemption holders must immediately appoint or become an ENM;
  • all network exemption holders must appoint or become an ENM when a customer within an embedded network enters into a market retail contract (that is, becomes an “on-market” customer).

What does an ENM do?

The ENM is responsible for:

  • providing a NMI to any customer within the embedded network who wishes to become an on-market customer;
  • recording and maintaining customer and embedded network site data in the market system (MSATS); and
  • maintaining and managing relevant embedded network wiring information and meter arrangements.

Do I need an ENM?

While these new rules came into effect on 1 December, in some cases the network exemption holder may delay the appointment of the ENM.

Exemptions relate to some smaller embedded networks and eligible communities.

To determine of you need an ENM and for advice on finding and appointing an ENM, contact PowerHub on 1300 196 673.

The Australian Energy Regulator also has an online decision tree tool to assist you in determining if an ENM is required.